Global opportunities in
the german market

The quality community for franchise systems

The German Franchise Association e.V. is the umbrella organization for the German franchise economy, with about 400 member companies at the moment. We are a representative for the interests of companies in the franchise economy and a point of contact for all those who are interested in participating in franchises. The German Franchise Association is a community of quality which guarantees professionalism – particularly through a code of ethics for fair franchising, as well as the standards of the association’s own system check. The association represents the interests of its members on an economic, political and social level. The objective of the association’s work is to promote awareness and a positive public image of franchising. the association

German Market Overview

Quality through partnership

Franchising is a fair and transparent business model. It is characterized by partnership established on equal footing and respectful behaviour between franchisors and franchisees. They work together with shared responsibilities, helping to reinforce the competitiveness of the company.

Expanding sustainable, successful entrepreneurship

Only a successful and well-tested business model can be reproduced sustainably. Rapid, comprehensive growth is the particular strength of professionally-run franchise systems, since franchisors and franchisees work together systematically over time to perfect their business model. When building up a franchise system, it is crucial to guarantee brand protection and constant continued development of the service package for franchisees from the very start.

Clear rules for strong relationships

Clearly defined principles are the foundation of sustainable success for franchisors and franchisees. Both sides benefit simultaneously from their willingness to enter into a binding, honest partnership for the long term. In this regard, the franchisor prescribes the business conditions and the franchisee acts as a multiplier. Through open, transparent and interactive collaboration, both sides continually work to further develop the system and the brand image.

Our mission: creating collaborative entrepreneurship

With these values as a foundation, the central mission of the German franchise economy becomes clear: We generate successful entrepreneurship through sustainable multiplication. 

german market

Get in touch with us

Deutscher Franchiseverband e.V.
Luisenstraße 41
10117 Berlin
Phone +49-30-278 902-0
Fax +49-30-278 902-15